Young adults most likely to spend more this holiday season
Most consumers plan to spend the same as last year according to a survey from NRF.
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Generation Z
Generation Z is shaping the back-to-class shopping season
Episode 73: Returning to class looks different for young consumers than generations past.
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What do Gen Z shoppers really want?
The third in a three-part global study about Generation Z.
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Holiday shopping habits of Gen Y vs. Gen Z
NRF surveyed young consumers to understand what is motivating young shoppers.
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How Gen Z is influencing retailers’ acquisition strategies
The distinct qualities of Gen Z is changing more than marketing strategy.
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